MARKETING
Marketing consists of the analysis of consumer needs and represents all the means of action used by organizations to influence their behavior. It is essential for any company wishing to develop the sales of its products or services. Marketing affects the entire organization of the company, which is focused on customer satisfaction and no longer on the product.
We offer training in Digital Marketing and Community Manager for all levels and whatever the duration you want to do. In this theme, you will also find training on operational marketing and another on the offer and communication.
The fundamentals of digital marketing
10 hours
E-learning
All public
> Understand the fundamentals of web-marketing
> Master a web-marketing strategy
> Adapt your strategy to web marketing
> Improve your e-visibility
> Obtain qualified traffic on your site
> Transform passing Internet users into online consumers
Support throughout the training
Accessible to people with disabilities
Mac OS operating system or computer
Knowledge validation quizzes with automatic correction
Access time of 4 weeks on average
Digital Marketing - Expert Level
25 hours
E-learning
All public
> Understand the fundamentals of web-marketing
> Master a web-marketing strategy
> Adapt your strategy to web marketing
> Improve your e-visibility
> Obtain qualified traffic on your site
> Transform passing Internet users into online consumers
Support throughout the training
Accessible to people with disabilities
Mac OS operating system or computer
Knowledge validation quizzes with automatic correction
Access time of 4 weeks on average
Operational Marketing
12 hours
E-learning
All public
> Know all the traditional marketing actions
> Discover marketing actions on the internet
> Prioritize all these marketing tools
> Be able to launch an effective marketing plan
> Develop omnichannel marketing
> Understand the B2B marketing process
> Build customer loyalty
> Discover web marketing
> Move from traditional marketing to emotional parking
Support throughout the training
Accessible to people with disabilities
Mac OS operating system or computer
Knowledge validation quizzes with automatic correction
Access time of 4 weeks on average
Community manager - Expert level
21 hours
E-learning
All public
> Have an overview on social networks
> Mastering social media
> Master the main social networks in the professional context
> Know the different communication techniques through social networks
> Animate a community with a brand message
> Create simple and dynamic content on social networks
> Develop a Social Media strategy
Support throughout the training
Accessible to people with disabilities
Mac OS operating system or computer
Knowledge validation quizzes with automatic correction
Access time of 4 weeks on average
Marketing & Communications
9 hours
E-learning
All public
> Know all the vectors of communication: graphic charter and logo, catalog, mailings, storytelling, press relations, networking, advertising, web and all specific vectors
> Prioritize all these communication vectors
> Be able to launch an effective communication plan
> Organize the marketing and commercial watch
> Design marketing materials
> Become a brand ambassador
> Optimize the company's presence on B2B social networks
Support throughout the training
Accessible to people with disabilities
Mac OS operating system or computer
Knowledge validation quizzes with automatic correction
Access time of 4 weeks on average
A Disability pedagogical and administrative referent is at your disposal for any information concerning accessibility to training or for personalized requests.
To contact our Handicap referent: contact@evo-formation.com or 06 60 77 34 97.
ÉVO
FORMATION & CONSULTING
Our contact details
Address: 32 Rue Francine Fromont 69120 Vaulx-en-Velin
E-mail: contact@evo-formation.com
Phone: 09 87 14 69 53
Mobile: 06 60 77 34 97